Tuesday, October 4, 2011

Better by Mackenzie First


MACKENZIE FIRST opened the Ralph Leroy's Collection spring/summer 2012 "FIRE" with "Better" which was presented Worldwide in the Capital of Canada.

Take a look and yes they are wearing Ralph Leroy in that video...
Get better and feel better.




Mackenzie First is a Canadian alternative; pop, post-punk band formed in 2001 by singer/songwriter Dave Black & guitarist songwriter Domenic Berardi in Montreal, Canada. Black & Berardi worked for the next few years on the bands development and songwriting. After countless demos and club dates to fine-tune the material, the band was starting to show results. The music soon became an outlet allowing them to air their views on the social landscape and its changing tides. The sound was also taking on a new shape. Experimental pop textures were infused with timely subject matter, (always with a tongue-in-cheek delivery) yielded refreshing results, such as their first single and video BETTER on their debut album. Mackenzie First’s music had now evolved into their very own distinct brand.
It’s not often that a band makes it past the harsh reality of the industry and keeps its, course creating the music it believes in. Mackenzie First has proven to be the exception. They have stayed on track and continued to write songs that inspire. Since their inception in 2001, they have remained strong and faced adversity with a smile. Their strong morals and humoristic approach to world events brings about a refreshing take on music.

“Music has a way to move people. It has the capabilities to change the world. It becomes removed from the creator and it turns into the listeners’ escape.” said Dave Black, Mackenzie First’s front man and founder.

Mackenzie First has always used their music to approach situations that affect people, never to the detriment of a great melody, songs like THINK, BETTER and REAL WORLD; Black and Berardi here touch on strong, some times controversial issues while staying within a well crafted pop context.

Mackenzie First’s album (October 2011) will be released around the world using Universal Music Group’s distributed label TAB records, founded by renowned producer Tino Izzo and Bob Telaro. The band will be playing local shows and showcases in Canada, while they prepare to embark on a national tour in the spring of 2012 and a US promotional tour summer/fall 2011.

 





Photo: Janie Fontaine

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