Friday, July 13, 2012

Oh Sandra!!



What would fashion be without those eternally feminine muses to ignite designer’s creativity? Think of Marilyn Monroe and Audrey Hepburn for example, they didn’t simply inspire fashion, they forever changed it.

Fashion is ultimately a creative effort to visualize an otherwise elusive essence; femininity, that lucid warmth that can so easily be set on fire in fashion design. That’s what the Sandra dress, designed by Ralph Leroy is all about.
Taking inspiration from the refreshingly vivacious yet unwaveringly subtle 50’s star, Sandra Dee, Ralph Leroy has created a unique, versatile dress for the woman who has to have it all.

Just like Sandra Dee, Sandra (the dress that is!) comes to symbolize the multifariousness and unpredictability that only begin to describe modern women.



We present you the Sandra dress! Relish.

A simple, yet so rarely applied idea is now available for the woman who seeks elegance wrapped up in comfort, and still allows for the woman’s individuality to shine through.
Sandra puts an end in you feeling trapped in your own clothes; it can be dressed up or down, you can go minimal, or you can go big with it. Ultimately, it’s your dress-cision.
Ralph Leroy well aware of the fact that beauty and style are a matter of attitude  rather than luxurious fabrics and overstated accessories, he designed Sandra, a strong in its simplicity dress.
The basic and let’s say, intended way of wearing the Sandra dress is portrayed in the photo below, it’s a V-neck, sleeveless above-the-knee tunic dress, ideal from morning to late night cocktail  marathons.

Sandra is— with no desire to exaggerate (well maybe just a hint!) —designed with the chic, urban businesswoman in mind. A woman who cares to look her best, but not with too much time and effort invested. A woman who finds beauty in minimal, flattering lines.

Let me count the ways 

Apart from the obvious way Sandra affords women, there are plenty of other ways to wear it. Being the brainchild of Leroy’s ingenuity comes with a long scarf-like piece of clothing in the same pattern and color as the dress, the rest it’s up to you.

This accompanying, additional piece of Sandra multiplies the ways you can wear the Sandra dress. The long, narrow piece of clothing can naturally cover your shoulders, instantly giving you a more sophisticated, serious look, perfect for formal events.

It can be wrapped around your waist as well, transforming Sandra into a high-waist sheath dress. This styling of the Sandra, makes your legs appear longer and slimmer. Well, on behalf of the world’s petites, thank you Ralph Leroy!

This Sandra— which is the same with the one above, just in a different color— features another way it can be worn as; with the belt wrapped in a flower on the side. This might as well be the ideal outfit for (finally) meeting his parents on a Sunday dinner.



No matter how bitter his mum might be (for stealing her little boy) seeing you in this feminine, subtly serious Sandra, is almost guaranteed that you’ll win her (too). 

Are you feeling sexy and flirtatious? Ready for a fun girls’ night out? Don’t worry if you don’t, the Zeb Sandra will uplift your spirits instantly!

Impress your girlfriends (and men) with this fresh Zeb pattern, that can in its own mysterious ways be flirtatious and smart. As you can see, you can wrap the scarf piece as a flower placed on your arm; playful and classy is all you will be!



The Sandra, is part of the unique, sizzling latest collection ELEMENT OF FIRE SS/2012. You can get your own Sandra in different shades and patterns.

Sandra is much more than a conventional dress. With so many different ways to wear it, it will be your go-to solution for years to come!

Colors: marine, black, olive, red, blue, pink, printed (zebra & nature)
Sizes: 4 to 12
Price:115.00 + tax

On Sale at:
  
Ralph Leroy @ SIGNATURES QUÉBÉCOISES .-. 560, rue Saint-Joseph Est, Québec, Qc G1K 3B8

Point exclamation! .-. 762 rue Saint-Jean, Quebec, Qc G1R 1P9



 
Collection Element Feu
Spring/Summer 12 
Photo: Vincent Chine
Model: Tay@ Orange Model

Sandra - Dress
Retails for
C$160.00
C$116.20
Save
27%

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